Nothing warms

my heart faster (okay, perhaps completing all of my blogging before 4:39am does) than seeing coffee-related universes (ie, Starbucks) doing smart things.

I was recently reminded of this when I read the Time article “Wake up and Sell The Coffee.” To wit:

… I’m walking up to a starbucks with Howard Schultz when we spot a barista standing in the parking lot, passing 11 cups of coffee through a car window. “I’ve never seen that,” says Schultz, who took over Starbucks in 1987 and transformed it from a six-shop seller of beans into a thread that runs through our social tapestry. He asks the barista what she’s doing. She says the drive-through order was so large she decided to bring it out.

Schultz waves to the driver to roll down her window–”Where are they going with 11 beverages?” he wants to know–but as he approaches the car, the driver speeds away. Sometimes it’s tough to connect with your customers. But Schultz is trying. Very, very hard….MORE….

Starbucks has recently really gone allout into improving their coffee delivery; I’m sure you remember last month when they closed all stores for an intense employee retraining session? You can learn more at

• Starbucks will take coffee break
• A Latte of Changes in Starbucks
• MyStarBucks Idea
• Starbucks won’t pay back barista tips

Will this boost Starbucks in the eyes of the consumers and stockholders? We can only wait and see.

ThankYouVeryMuch!

Owlbert
Like this post? Please feel free to Digg It - I very much appreciate your time!

ps - speaking about Starbucks:

No related posts.

Spread the Word!

Thank you for reading this post. You can now Leave A Comment (0) or Leave A Trackback.