This just in!

To wit:

… As part of its plan to win back customers, Starbucks offered free cups of its new blend, Pike Place Roast, from 11-11:30 a.m. Chicago time on Tuesday. The new coffee is named after the location of the company’s first store, which opened in Seattle’s Pike Place Market in 1971….MORE….

This is to celebrate the new blend, Pike Place Roast. As described by Starbucks:

…its much anticipated new everyday brew, Pike Place Roast™, reinventing brewed coffee while implementing new standards for freshness and sustainable coffee sourcing in all Starbucks company-operated stores. In recognition of this monumental event, Howard Schultz, chairman, president and ceo, will join partners (employees) and customers, beginning in New York, to celebrate a passion for coffee in a simultaneous, nationwide, coast-to-coast, coffee tasting conducted by Starbucks coffee experts. Schultz will conclude this historic launch day with an evening ceremony at Seattle’s Pike Place Market, home of Starbucks original store and the inspiration for the new coffee blend.

“We are returning to the very best elements of our heritage and bringing back the simple romance and excitement of coffee,” said Howard Schultz, chairman, president and ceo. “Since 1971, we have sourced, roasted and sold the world’s finest coffees. Pike Place Roast™ truly represents the best of who we are, showcasing our new quality standards for freshness – freshly roasted, hand-scooped, freshly ground and brewed with shorter hold times. Pike Place Roast™ takes us one step closer to achieving our goal of transforming the in-store experience by restoring the connection our customers have with our coffee.”

Nice, eh?

Learn more at Starbucks’ new Pike Place Roast drips out early in Gold Coast.

Enjoy,

Owlbert

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ps - speaking about Starbucks Coffee:

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